For Sale & Free Optimizations
For Sale & Free is Nextdoor's seller marketplace to buy, exchange, and sell goods within a local community. We were seeing a decline in user activity to listings, messages from listings, and sharing.
Core Team
Product designer, data scientist, product manager, engineering manager, 4 engineers
Responsibilities
Design lead, brainstorming workshops
Our approach was to find data-driven solutions through a series of rapid experiments and iterations to grow the For Sale & Free user base and number of listings, as well as help sellers sell their items faster.
We were able to achieve stat-sig increases, which gave us positive signal that users were engaging with listings more and, ultimately, helping users get their items sold. We increased buyer messages by +15%, new user registration by +31%, and sharing by +18%. Additionally, we introduced relevant ads on For Sale & Free, which increased ad opportunities, impressions, and revenue by +25%.
